Concept for an invite-only survey sent to select Levi's preferred customers. The design, a layered denim jean pocket template printed on translucent pattern paper, denim samples, and craft board. The idea is that the customer's input and advice will actually help Levi's improve their products and services. As a gift, participants receive a free pair of select Levi's jeans. Not a bad deal for answering a few simple questions, really.