Heimie’s Made / Preserving Heritage Legacy & Elevating Maker Culture

Heimie’s is a St. Paul, MN based heritage gentleman's brand known for ready-made garments and exclusive in-house collections that reflect a commitment to timeless style, tradition, history, and unparalleled quality.

We developed a modern yet timeless identity for Heimie's Made, a collection of handcrafted leather bags that extends the brand’s commitment to enduring craftsmanship. With a custom script logotype inspired by artisanal techniques, the identity system bridges the brand’s legacy with its forward-looking design sensibility appealing to both outdoor enthusiasts and urban explorers. The result is a visual identity that elevates Heimie’s Made as a trusted mark of functional elegance and authentic, American-made quality.

Scope:
Brand Identity / Photo Art Direction / Creative Direction / Website Design / Social Content / Product Catalog Design / Digital Marketing Content & Strategy / Marketing Asset Creation