Alomere Health / Transforming Healthcare in the Heartland

We started by rebranding this regional healthcare system and transformed it from Douglas County Hospital into Alomere Health. Alomere is a name and identity designed to support growth beyond its county boarders. We led the renaming and brand rollout across every touchpoint: all digital platforms, signage systems, brochures, forms, internal communications, and external marketing campaigns. The result was a unified brand experience that reflected their values and earned trust across the organization and the tight-knit community.

Building trust through local connection was critical. Initial resistance to the name change was strong. To ease concerns, we launched the "Here For Life" campaign, enlisted community brand ambassadors, and leaned into authenticity by utilizing local residents in our communication and marketing efforts. Billboards, print ads, and radio spots feature local faces and voices seen and heard throughout the community. These familiar faces made the brand feel rooted, honest, and relevant while also providing the client a budget-conscious alternative to stock photography or paid talent.

A brand that drives growth must also be flexible and strategic. Post-launch, community members who once resisted the change began embracing the new identity. A new suite of responsive digital tools now allows Alomere Health to market specialty services like Radiology or Women's Health, extending their reach, attracting new patients, and positively impacting healthcare across central Minnesota for decades to come.

Scope:
Naming / Brand Design / Brand Strategy / Brand Standards / Brand Awareness Campaign / Creative Direction / UX Design / Website Design / Social Content / Research & Development / Photo Art Direction / Marketing Design / Digital Marketing Content Strategy / OOH Marketing Asset Creation