Logotypes & Identities / Infusing Meaning into a Mark

Through the years I have designed hundreds of logos for top brands as well as personal passion projects. A great logo stands the test of time and accommodates a dynamic brand identity system and can scale up or reduce down as required.

While at Best Buy, I had the rare opportunity to refresh one of retail’s most recognizable logos, the iconic yellow tag. My redesign preserved the equity of the original while modernizing its form and function for a new era of retail. The updated logo was implemented at the flagship Mall of America location.