Polaris Industries / Promoting A Prominent Leader in Powersports

Polaris needed more than a digital refresh, they needed a digital presence that could capture the spirit of exploration and innovation at the heart of their brand. The challenge was to translate that ethos into a cohesive online experience that would not only drive leads and sales, but also deepen emotional connection with a diverse set of riders, from snowmobilers in the northwoods to off-road adventurers and motorcycle purists. I led with research to uncover what fuels these audiences, then shaped a digital brand expression that felt as bold and purposeful as the machines Polaris builds.

Through close collaboration with Polaris’ internal team, we developed targeted campaigns that didn’t just sell features, they invited people into a lifestyle. Every element from social ads to landing pages were crafted to resonate with the thrill-seeking mindset, using design and storytelling to spark curiosity and trust. The result was a meaningful lift in engagement, but more importantly a brand experience that felt true to who Polaris is and who they serve.

Scope:
Brand Identity / Brand Design / Digital Asset Library / Website Design / Digital Marketing Content & Strategy / Social Content / Marketing Asset Creation / Trade Show Graphics / Environmental Design