Target / Bringing Clarity to Consumer Electronics

I led design and photo art direction for several major Target initiatives. For the electronics department refresh, we helped reimagine the in-store experience across multiple annual updates shaping environmental design elements and directing both studio and lifestyle photo shoots to craft compelling visual stories that enhanced the shopping experience.

We also brought the Harajuku Mini by Gwen Stefani collection to life through the design and art direction of a playful, fashion-forward lookbook, capturing the brand’s vibrant energy and youthful spirit.


Scope:
Photo & Video Art Direction / Creative Direction / Merchandising Strategy / In-Store Display Design / In Store Marketing / Mailer Catalog Design / Environmental Design