Target / Bringing Clarity to Consumer Electronics

I led design and photo art direction for several major Target initiatives. For the electronics department refresh, I helped reimagine the in-store experience across multiple annual updates shaping environmental design elements and directing both studio and lifestyle photo shoots to craft compelling visual stories that enhanced the shopping experience.

I also brought the Harajuku Mini by Gwen Stefani collection to life through the design and art direction of a playful, fashion-forward lookbook, capturing the brand’s vibrant energy and youthful spirit.


Scope:
Photo & Video Art Direction / Creative Direction / Merchandising Strategy / In-Store Display Design / In Store Marketing / Mailer Catalog Design / Environmental Design