Design is a joyful act of discovery. Our north star is curiosity and intention. We sketch, build, and break things. We chase ideas down rabbit holes and follow them until they catch fire. It's usually unpredictable. It's exhausting in all the right ways. It's the kind of exploration that turns into meaningful work.

Sure, we have a process with methods and structure. But after decades of doing this, we’ve learned that this kind of play isn’t a distraction from the work. It is the work. And it’s how we find the magic.